
Would you buy a hated stock?
One trade made Baron Rothschild the richest guy on earth...
Did you ever hear the saying "buy when there's blood in the streets?"
Rothschild coined the term in 1815 during the Battle of Waterloo. As the British army was fighting Napoleon’s forces, Baron bet his whole private fortune on UK government bonds.
Nobody wanted to loan Britain money when it looked like it might lose the battle.
But Rothschild put his money to work when the streets were literally bloody…
And when Britain defeated Napoleon, he shot to the top of the world’s rich list.
Rothschild used one of the surest ways to make money investing.
He found an investment everyone hated…
Bought it…
And waited for the tide to turn in his favor.
Buying a hated investment is easier said than done. You’ll feel like you’re being reckless.
But buying unloved gems is often a path to huge profits.
In fact, many of the greatest disruptor stocks share a weird trait—they were once hated.
Today, I’ll show you two prime examples… and show you how you can apply this lucrative strategy today.
Hated stock #1: Netflix...
We know Netflix (NFLX) as the disruptor that invented online streaming.
But before that… Netflix started out as the world’s first online DVD rental service. Remember when you’d order a movie online, and a DVD would show up in your mailbox three days later?
Americans loved the old Netflix. You watched unlimited movies for just $10 a month. And Netflix got rid of the worst thing about renting a movie: the late fees.
In fact, it was so loved that many Americans paid little attention when Netflix launched its streaming service in 2007.
They wanted their DVDs!
By 2011, Netflix had over 20 million paying subscribers. And it was still shipping millions of DVDs in red envelopes every day.
Worse, it was paying $600 million in postage to the US Postal Service.
Netflix CEO Reed Hastings hatched a master plan to wean customers off physical DVDs. He knew streaming would completely destroy physical disks. So Hastings decided it was time to rip off the band-aid and go “all in” on streaming.
Against the advice of his team, he split Netflix’s subscriptions in half.
Customers could now stream movies for just $8/month. But folks who still wanted to rent DVDs would have to fork out $16/month—a 60% hike.
Although Netflix was ready to go all in on streaming, customers weren’t—and they revolted.
Netflix lost almost one million subscribers within a few months. And its stock plunged 77%, as you can see here:
Hastings’ reputation sunk. He went from being crowned Fortune’s Businessperson of the Year in 2010… to TheNew York Times’ “Worst CEO” of 2011.
The thing is… this was an incredible time to buy Netflix stock.
Hastings’ pivot to streaming turned out to be one of the greatest decisions ever. As streaming quality got better, most folks chucked their DVD players in the trash.
In fact, Netflix totally changed our behavior. Physical DVDs seem like ancient history.
Netflix had 20 million paying subscribers in 2011 when it bet the farm on streaming. Now it has over 182 million.
And investors who bought Netflix in 2011, when most folks didn’t want to touch it, are sitting on gains of 2,500%:
Hated stock #2: Tesla (TSLA)

